Bai's Super Bowl 51 Commercial
If Justin Timberlake doesn't have to talk I don't see why I should. I'll let this speak for itself.
BAI BAI BAI By The Numbers
The numbers might just tell a better story than we did.
2.7 Billion earned media impressions
Including all press coverage pre and post- Super Bowl Li
398.9 Million Social Impressions
Number of people exposed to our campaign through Bai and Justin Timberlake's social channels
16.4 Million Video Views
Number of commercial views on Bai, Youtube, and Justin Timberlake's social channels. And if you watched it just now that 16.4 million and 1.
91% Positive Mentions
Brand sentiment around the commercial was very high
12.4K New Fans and Followers
Facebook accounted for the biggest growth with 4.3 K added the night of the game
Sharing of the spot contributed to subsequent reach, views, and engagement. There were 48K shares on Justin's page alone.
25.5K Tweets with #BAIBAIBAI
The hashtag was used across all social platforms, with Twitter seeing the most usage