John hancock investments
At John Hancock Investments I created content for their entire suite of financial products including Multifactor ETFs, ESG funds, and 529 plans. If that sentence put you to sleep, I don’t blame you. But if it did than you know my challenge: making creative and engaging content in an industry with miles and miles of red tape. The following is a collection of digital and print media that was created to connect with financial advisors and individual investors.
As part of improving our social strategy I set off to develop content that was not only shareable and relevant to our audience, but would allow us to interject in real time conversations. The following infographic was created to capitalize on the social conversations surrounding the 2016 presidential elections. The story was carefully crafted to show how the political process could effect a portfolio but ended with a link to how John Hancock Investments might help you avoid the pitfalls that politics bring to your portfolio.
Sponsorship Ads & Invites
John Hancock Investments often sponsors conferences that are frequented by financial advisors. Below is a collection of invites and sponsorship ads that were created to accompany those conferences.
One of the financial products that John Hancock offers is called a 529 plan. This is essentially a tool that allows parents to put away money for their children’s college fund without the burden of having those savings taxed. This is the result of a social media campaign that was created to promote that product.